Every company owner who has ever had a blog has felt the agony of trying to attract a following. Though we'd all prefer it if readers just came to us, the reality is that building an audience requires some effort.
It's easy to become discouraged and give up on blogging, but once you see the results, you'll realize that your blog can have a huge impact on your business by attracting traffic to your website, assisting you in building a social media audience, and making an impression on prospects and clients alike.
The following are 20 tried-and-true tactics for increasing readership and traffic to your blog.
1. Writing more.
According to studies, the more frequently you update your blog, the more traffic it will acquire. Google prioritizes websites with fresh content, so update your blog at least twice a week if you want to receive more attention from search engines.
2. Promotion on social media.
Share each new blog entry across your web-based entertainment organizations, including Twitter, LinkedIn, Facebook, Google+, and Pinterest. In the event that you invest energy in developing your organizations and offer extraordinary substance, virtual entertainment locales can turn out to be a portion of your top traffic sources.
3. Write better titles for your blogs.
The titles for your blog entries are practically more significant than the actual substance. That is on the grounds that titles assist likely perusers with concluding whether they ought to snap and understand more. Focus on the article titles you see on magazine covers. They captivate perusers with commitments and arrangements. At the point when you do likewise, your readership will increment.
4. Knowing your niche.
While you may be interested in aquatic life, exotic travel destinations, Little League baseball, and weight loss, your viewers may be confused if your content has a consistent topic. Determine your target audience, what they want to read, and what messages you want to impart.
5. Include some photos.
According to studies, including photographs in blog posts increases readership. A photo not only improves the visual attractiveness of the post, but you can also put keywords in the Alt Image tag, which improves search engine optimization (SEO) for your site. It's important to remember that you can't just take any photo from Google since you risk breaching copyright rules. Instead, go to a site like Clipart.com to find royalty-free photos.
6. Include keywords.
When it comes to SEO, keywords are at the heart of it. One of the simplest ways to increase traffic to your website is to ensure that each page has a keyword plan. Choose one key phrase for each blog post that you feel people will use to find that content. Next, use that term in the post's title, the page's headline, at least twice in the page's content, in a prominent image on the page, and as part of the page link. Keyword concentration assists Google in understanding what that page is about, resulting in increased traffic from search engines.
7. Include links.
Include a link to another company's page when you discuss their product or service in a blog article. Not only does Google favor outbound links on your site, but the firm you mention may see your post and link back to you. Furthermore, people love it when you provide tools to help them find what they're looking for.
8. Adding social sharing buttons.
Include social sharing buttons for Twitter, LinkedIn, and the other major social networks at the top and bottom of your blog entries. Make it simple for readers to spread the word.
9. Retweet old content.
Because we aren't all on Twitter at the same time, the majority of your fan audience will miss it the first time you tweet a fresh blog post link. Repetition is key, and don't be scared to republish previous content. Readers don't mind when anything was published as long as it remains relevant.
10. Invite other contributors.
When others write for your site, you get more content that you wouldn't have gotten otherwise. As an added plus, those contributors will share your content with their networks and may contact you to write for them, opening up additional audience opportunities for you.
11. Adding videos.
One of the numerous reasons that videos can drive more traffic to your site is that Google owns YouTube. Supplement your blog's textual material with short films that are both useful and amusing.
12. Invest in the promotion of the blog.
Assuming you accept your crowd is investing energy in Facebook, every so often put resources into supporting posts. For just $10, you can "Lift" a post and increment its scope essentially
Create entertaining theme days, such as "Free Book Fridays," where your readers may win a reward by leaving a comment or sharing your link on social media. You can give your own rewards or request businesses to donate or support these contests.
14. Write some guest posts.
Find other sites that have a similar audience to yours and offer to contribute guest blog pieces. If the site has a large following, you can bet that people will want to interact with more of your content.
15. Cross-promoting to your mailing list.
Rather than creating entirely new material for your electronic newsletter, share the opening paragraph of many recent blog pieces and include a link to continue reading on the site. Because not everyone reads your blog every week, this will help get your subscribers invested in your blog.
In addition to the suggestions above, the following clever tactics will aid in increasing readership:
16. Use plenty of subheads, bullets, and numbered lists to make your information easy to read.
17. Promote your blog in your email signature and in any online profiles where you have a bio.
18. Make it simple for visitors to your blog to subscribe to your RSS feed.
19. Encourage readers to write a comment, then respond and let them know you're interested.
20. Finally, remember to have fun with your blog. Your readers will notice if it feels like drudgery. However, if you enjoy creating the content, it will show and have a significant impact on your success.